On September 14th 2012, RBS (Royal Bank of Scotland) has filed its intention to float its insurance arm, Direct Line Insurance. As a part of terms and conditions of government's bailout, European regulators have ordered RBS divest the entire insurance portfolio, whose brands include Churchill and Green Flag, by end of 2014.
The UK IPO market remains tight, with just $789m-worth of shares floated this year, according to Dealogic. Equity analysts have estimated a post-floatation value of £3bn for Direct Line, but industry experts have suggested that investors would demand a significant discount to this figure This is partly due to bank's 'forced-seller' status. If it goes ahead at this figure, it will make the biggest flotation of a UK company since Standard Life in year 2006.
Royal bank of Scotland is sounding out retail stockholders about offering shares in Direct Line to the public. Few companies that have listed in London in recent times have offered shares directly to private investors. This means that public has to wait for the shares to start trading on the secondary market. Brokers say that dealing with retail clients can be time-consuming and expensive.
On 24th September, Direct Line added two directors to its board just days before it is expected to set out an indicative price range for its initial public offering. The two directors are Glyn Jones and Mark Cotton.
Earlier on 5th September, the insurer had announced that it will be cutting up to 900 jobs as a part of a cost-cutting measure to make savings of up to £100m by the end of 2014. It is likely to close the Teeside operation, which employs around 500 people. There are also plans to cut further jobs in thier Bromley office. Notably the workforce for Direct Line had more or less stayed static at around 15,000 employees over the last two years, whereas the parent group had seen a drop of nearly 10% in the same duration.
Earlier this week, the German insurer Talanx scrapped its plan to launch an IPO, complaining of a lukewarm investor interest, days after suggesting it will float the business. It has however again made a fresh attempt to float, in a hope to raise 500M EUROS compared to initial target of 700M EUROS.
Disclaimer: Any information provided in my blog posts is picked from different sources coming out of an internet search, and particularly Financial Times (http://www.ft.com/cms/s/0/caddf264-fdc4-11e1-9901-00144feabdc0.html#axzz27I6EEZwW)
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